Building local Bitcoin communities with Vexl

Overview of the project

This project was a part of my work for the company Vexl, which is part of SatoshiLabs.

Vexl is a mobile application for P2P trading of Bitcoin. It aims to provide anyone with easy access to cryptocurrency via their own social network. The core values of the app are privacy - the app is completely anonymous, no data collection or registrations such as KYC and transparency - the app is fully open-source.

Vexl was released in late 2022 and since then both users and the company have organized many meetups for the users and fans of the app to help grow the network and user base and help people build their local communities for cryptocurrency trading.

After the global launch, the next step and goal of this new website was to provide people with a clear framework that would help anyone across the world organize and build communities themselves the exact same way as Vexl company did successfully in Czechia and Slovakia after the initial launch.

Tools: Figma

Duration: 3 weeks

Role: UX/UI designer

Research an ideation

Since Vexl has already organized several successful meetups, we understood the basic needs of the people for organizing such an event. Therefore the content and the structure of the website partially came from hands-on experience and work with the users.

My first task was to shorten this framework, written by our PM, into a form that could be used for the meetups subpage.

I have come up with this first basic low-fi wireframe for the structure of the website and the first hi-fi basic version.

The idea was to split the main sections into "How to" sections and a section about possible support for the potential organizers.

Iterations

We have gone through several rounds of iterations, playing with the colors, typography and several other ideas and improvements.

Not all iterations are included.

Final version

This is the final version of the website.

The key design points that we settled on were the personal photo in the hero section (to better represent the idea of the meetup), the slide section were reduced to boxes for simplicity, I have designed the map of the previous meetups, the support section was simplified and the copy adjusted, and also added the carousel for the photos.

This whole project used the design system, typography and colour scheme of the existing Vexl landing page.

My takeaways

For me, this was the first real-life project that I have worked on that went to development and release which was a great experience.

It was great to see my own ideas developed from the start into a real product also great to learn about the cooperation between me as a designer, PM, and copywriter.